Branding
Curious Coffee 🇦🇪
Understand the brand
Coffee shops and cafes are a growing business, you see a café in every corner no matter where you live, and creating a coffee brand that stands out from the rest is not an easy task.
To tackle this challenge Brainy had to first understand the brand before we could make it different and unique.
Although coffee is something regular these days, The name already sounds different, “Curious coffee”. it makes you think why?
We decided to play with opposites in this brand. We mixed the regularity of coffee and everything that you don't expect to see in a coffee brand.
II.
Create a unique identity
We know coffee, as something most people drink every day religiously.
And yet, Curious coffee’s slogan is: to avoid routine. This playfulness and dilemma of the brand is what we played around with in creating a brand identity.
Take an unusual name and unusual slogan, give it bright, juicy, and familiar colors, Add a fun relatable character, add a fresh font, and there you go, you have a coffee logo with a personality. In the design world, this personality is more commonly known as the brand identity. Our work here is done.
III.
Conclusion
Brainy takes pride in working with clients such as Curious Coffee that come to us with a challenge and help us prove to ourselves, once again, that we are so lucky to be working with such talented and committed people who make it possible to keep quality and creativity alive in design no matter how difficult the challenges may be.