Eventure 🇨🇦
The Brand Story
There comes a time in all our lives when we feel the need to connect to something greater than us, we feel the need to follow the great call of nature reaching out to us and discover the secrets that the wildnerness holds. To find truth in the mountains, to light up burned out sparks, to rediscover who we are by staring at the sun, rise over fields of gold.
This is what Eventure stands for. Uniting humans with the most basic emotions known to us: discovery, curiosity, strength in unity and the ability to share the love we have with the world!
At Brainy, we as creatives could not have more fun and pleasure creating this brand! Eventure stands for everything that our team stands for!
Brainy Journey
The Eventure logo needed to be beautiful!
Before any sketches were made, or any research had been done on the project, just hearing what the company stood for and speaking with the CEO of Eventure we knew it had to reflect Beauty! The beauty of life and adventure! Our approach was to create something that felt fresh! Like breathing in the clean air of a forest! The style and colors were a reminder of the icy mountain tops after days of hiking! The font type is a modern spin of iconic vintage-style logos widely seen used by travelers. A minimal and modern approach was needed to keep a balance between the nostalgic vintage font and the fresh ideas that the company stands for which we think we did a great job accomplishing
Adventure is worthwhile in itself.
