Branding / logo system
Sons of Manor 🇦🇺
Sons of Manor is an Australian restaurant that has a strong sense of community, so much so they've named their business after their city, Manor lakes. They wanted to provide a modern venue for the people, something to call their own.
They wanted to be there for their people as much as they can by providing an all-day eatery experience for the good people of Manor lakes by serving bottomless brunch in the morning and a bar/restaurant at night.
Their place offers a semi luxurious and comfortable atmosphere, a place where families can enjoy their food and have a sense of accomplishment.
A place couples can have a few drinks, a couple of laughs, and make memories worth remembering. A place people can have a sense of worth and respect.
Logo System
The restaurant offers a bar, in and outdoor dining areas, and has various food packages, so a logo system that acts as a graphical frame that shits and changes the logo to fit these different situations wisely was needed.
The system offers guidelines for the different versions of the logo to not only suit the platform's theme but also to maintain the brand's identity in a bold and effective way to build awareness, trust, and above all loyalty with its customers.
As a result, the brand has the right tool to communicate with its audience beyond its own name.
Public Platforms
Public platforms like these, need the main logo to be on them, to make the identity and personality of the restaurant as visible and coherent as possible.
EMOTIONS AND BRANDING
The logo carries the brand's values.
The Gold color of the S is the perfect amount of luxury that is not too intimidating, just enough to show quality.
The soft curves of the letters are welcoming and soft, to be family-friendly.
The sharp edges showcase their professionalism.
The overall design brings out simplicity and minimalism to light.
The negative spacing of the S resembles the smell of the freshly cooked dishes on hot plates.
Takeaway Packaging Design
The dark emblem for the paper bags is perfect on this since the paper bags are light and for the smaller packages we use the main logo both of these versions bring out the brand identity.
For the pie or cake packagings, we use the minimal horizontal version of the log, since they have a wide horizontal space.
As for the cups, the minimal symbol is best used here since it is coherent and quickly noticeable.
Photography Rules
The guidelines here are crucial since people tend to remember content they have seen in images, therefore it is important the photography reflects the brand's traits and style which are
- Simple
- Vibrant and dark colors
- Professional people
Menu, Hat And Apron
Since the menus are the most iconic and memorable aspects of every restaurant, the main logo with its main colors was used here, but in different variations to match the different parts of the menu.
After all, these platforms have a lot of eyes on them, we made sure the main logo would get the best treatment here, so the restaurant's identity would forever stay in their customer's minds.
Special Food Packages And Bottles Set
Showcasing different versions of the logo on different parts of the restaurant such as the bar, the dining areas is crucial to set the appropriate tone and mood for each. For example, the bottles have a minimal and luxurious feel to them, which is perfect for the bar and certain dining halls.
To keep the restaurant's identity alive on their food packaging we used this minimal format of their logo.
Online Identity
The brand is proud of what it offers so what better way to show that than social media?
As you can see we have prepared the brand to take on the most popular platforms to showcase its identity to a vast audience of potential clients.
As you can see we have multiple examples to show you how consistent we made everything look, for every online and digital platform, we have demonstrated stable values of the brand and individuality for each theme and situation.
Instagram Posts and Story
Facebook Logo Placement And Banner
Twitter Logo Placement And Banner
Conclusion
For the most part, this brand has all the essential tools to increase its awareness and spread its values of luxury, comfort, and family online and off in a way that is consistent to form a strong and trustworthy identity.
